Christmas Is Coming!!!!!

Wow!!!! Can you believe it's already the middle of October? I have been working very hard on all of my Fall and Halloween merchandise and low and behold, it's time to start working on things for Christmas.

I remember when I was a kid, (a long time ago) Christmas merchandise wasn't even in the store until after Thanksgiving. I walked into the store yesterday and the Christmas things were already being stocked. I personally wish they would wait and yet I know that it is time for me to start listing Christmas merchandise. Why you ask? If I don't, I won't be able to assure my customers that it will reach them by Christmas.

Pet apparel is really a great holiday purchase and gift idea. Just remember that a little dog may be wearing a dress, but it brings great joy to their owners. That's what I love about my job the most. I can't tell you how many smiles I have seen when a dog owner puts their little dress on their "baby". If you are planning on taking holiday pictures for Christmas cards or gifts, what better way to include you dog.

Customer Service

As a small business owner, I have learned very quickly that customer service is the most important part of your business. Without it you have nothing. I realize that it is important to have quality merchandise, keep great records, etc...but without customer service, there isn't going to be a need for any of the other great skills that you may have.

An online business is unique because your customers will never be able to walk in your store, touch and inspect your products, and form an opinion of you based on your looks or personality.
It is very important to develop a relationship of trust with your online customer. I can only imagine how our customers must feel. They see something they love and then have to take a chance that could involve them losing their hard earned money. For this very reason, I feel that it is my job to make them feel a little more comfortable about their decision.

What makes great customer service? It's not what happens when things go right that makes great customer service, it's how you handle things when they don't.



Communication is Key

• I respond to every email that I receive in a timely manner.
• I check my email several times each day to assure that my customer or potential customer doesn't have to wait long for a response.
• I don't make promises that I can't keep. I would rather lose a sale than have an unhappy customer
• I send an email to customer whenever their order is shipped
• Each order has a hand written thank you card with contact information.
• It's very important remain professional even when you feel that you are being treated unfairly.

Shipping

• All orders that considered ready to wear are shipped within 2 business days of receiving a clear payment.
• Custom orders are shipped within 7 business days of receiving a clear payment.
• Each package is carefully packed.
• Delivery confirmation is added to every order.
• Insurance is always available.
• It is my responsibility to make sure that my customer receives their order.

Returns

• I always do my best to avoid returns by doing things right the first time.
• If a customer is unhappy with their purchase, I make it right.

I know that every small business owner does things differently, but I can assure you that the successful ones know that their customers are the back bone of their business.